Marketing Specialist of eCommerce

Torani is a purpose driven, people focused company with a passion for flavoring beverages across the globe. For almost 100 years we’ve been reimagining how to flavor beverages and we’re looking for our next team member to help take our growing eCommerce business to new heights and deliver on amazing customer experience to win in this fast-growing channel. Torani’s eCommerce business is quickly evolving and we’re seeking the right Marketing Specialist to fill this dynamic role. You’re not only bringing your website merchandising experience to use but taking it one step further to explore the consumer experience by collecting and synthesizing data, so we can better understand our consumer needs. 

As the Marketing Specialist in eCommerce, you let your curiosity lead the way when trying to understand any quality issues with the website and you aren’t afraid to call on your internal stakeholders and external partners when things aren’t quite adding up. With the Torani consumer always in mind, you aim to learn more about what flavors they love and how we can continue to infuse flavor all over the world through collecting and reviewing the data. Your solution oriented and resourceful spirit makes it easy for you to identify areas of opportunity and come prepared with actionable ideas for discussion. 

Perhaps you’ve been wondering if there’s a right company fit, where you might combine your deep expertise with purposeful work. If your core beliefs and values resonate with “Flavor for All; Opportunity for All”, we hope you’ll feel the spark. We’re dedicated to navigating our superb, flavorful portfolio to an array of natural products available to people of diverse needs and incomes. We can’t wait to find the right leadership partner to join us to grow together!

SUCCESS FACTORS (FIRST 12-24 MONTHS) 

• Site Merchandising Whiz: You seek to achieve results in the digital marketplace by managing the day-to-day functionality of our eCommerce business from a marketing perspective. Your experience and understanding of eCommerce platforms allow you to execute promotions effectively, troubleshoot site issues with inventory or digital assets and ensures that we are in compliance with how our online business is operating. Your keen eye for detail can catch even the smallest mistakes that pop up on the site. 

• Data Enthusiast: You love data and you’re not afraid to show it! Your enthusiasm for aggregating and synthesizing data helps you keep the business informed on how this new strategic initiative is playing out. Downloading various analytics from Looker or reporting in Snowflake along with checking the website dashboard will be a regular activity that helps you and Torani better understand our consumer. 

• Capable Collaborator: You thrive in working with partners to get the job done. Whether it’s partnering with agencies to understand our marketing or working internally with our customer service team, you know the more brains in the game, the better. You work cross functionally with our internal partners to ensure what’s on the website is accurate and ready for the consumer. You work externally with 3PL partners to resolve any consumer order issues or updates on inventory, with your exceptional and effective communication skills, you are an essential collaborator with our vendors and internal Torani team. 

• Spirited Solutionist: Your ability to maintain a positive attitude, while being relentless in your problem solving, makes you a critical asset to the team. The answer may not always be right in front of you, but you’re always eager to seek out new resources or your team to find the solution. You collaborate closely with your eCommerce team and other cross-functional partners to ensure operational efficiency and growth. 

Have Fun! 

MINIMUM QUALIFICATIONS & ATTRIBUTES

• 2+ years of recent eCommerce and/or digital marketing experience; food/beverage/consumables industry experience preferred 

• Experience working with Adobe eCommerce platform 

• Experience with data analytics tools like Tableau, Looker, Snowflake and strong analytical skills 

• Ability to adapt to a fast-paced and dynamic work environment

Base Salary: $85,040 - $103,938