Contract Paid Media Associate
New York City, New York 10012 US
Job Description
Key Responsibilities:
- Own end-to-end growth operations for Paid Social, Search, Affiliate and SEO
- Manage day-to-day operations across marketing channels (Meta, TikTok, Google, YouTube, Bing, and more) with guidance of Director
- Manage digital budgets, shifting spend between channels to optimize for Sales, CAC, ROAS, and various other KPIs
- Partner with internal marketing / creative and external account teams to amplify their creative pipeline and develop new creative concepts
- Formulate comprehensive A/B testing strategies for creative, messaging, landing pages, and bidding techniques
- Report on performance across all digital channels
- You are a data-driven marketer who can analyze multiple streams of information and improve on their overarching marketing strategy
- You are able to communicate across various functions and support your peers to deliver on business priorities
- You thrive in an entrepreneurial working environment, are flexible to changing priorities and can provide your opinion confidently and assertively
- You have scaled marketing spend in $10-20M range across digital channels
- You are eager to learn and a self starter who can hit the ground running
- You like to work hard and play hard - enjoying showing up to work is a priority for you
- 2-4 years of professional experience in growth marketing
- You have previously managed Paid Social and Paid Search at a high growth Ecommerce company
- You have a deep understanding of creative optimization for Meta, TikTok, Google, and YouTube amongst other channels
- Proficiency Excel and Google Sheets including data manipulation/organization, as well as familiarity with business intelligence tools (ie Google Analytics, Rockerbox)
- You have experience managing budgets, and collaborating with the greater marketing team to create forecasts
- Have strong familiarity with various attribution methodologies, including but not limited to: MTA, Survey-based, and MMM
- Have strong familiarity with Affiliate, CRM and Out Of Home
- Experience with eCommerce Start-ups and D2C consumer companies in some of the following industries: fashion, consumer, tech
Meet Your Recruiter
Nicole Rossetti
Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.