Assistant Store Director
Job Description
Assistant Store Director
Location: Atlanta
About
Our client is a premium outdoor lifestyle brand inspired by the heritage of the American sporting South. Built on quality, authenticity, and a deep connection to the outdoors, we create products and retail experiences that reflect a timeless way of life.
Position Overview
The Assistant Store Director partners closely with the Store Director to lead all aspects of store performance, team development, and customer experience. This is a hands-on leadership role for someone who thrives on the sales floor, builds authentic relationships, and takes pride in delivering an elevated, service-driven retail experience.
Key Responsibilities
Customer Experience & Brand Representation
- Cultivate an environment of authentic customer connection through every interaction
- Act as a brand ambassador with exceptional knowledge of the product line
- Discover customer needs and deliver thoughtful, personalized solutions
- Support all customer service needs including returns, exchanges, and issue resolution
Leadership & Team Development
- Support recruiting, hiring, and training of retail associates
- Lead by example on the floor, setting the standard for service, selling, and professionalism
- Provide ongoing coaching and feedback to drive individual and team performance
- Step in to lead the store in the absence of the Store Director
Sales & Business Performance
- Drive store sales through active selling, clienteling, and team leadership
- Support execution of sales goals and key performance metrics
- Help identify opportunities to improve conversion, units per transaction, and customer retention
Operations & Inventory
- Assist in managing daily store operations including scheduling, merchandising, and store standards
- Monitor inventory levels and partner with corporate and warehouse teams to plan for future needs
- Ensure the store consistently reflects premium brand standards
Community & Events
- Support execution of in-store events and local partnerships
- Help establish the store as a meaningful presence within the local community
Qualifications
- 3–6+ years of retail, apparel, or customer service experience
- Strong leadership, sales, and customer service skills
- Highly organized with strong attention to detail and follow-through
- Proactive, self-starter with an independent work ethic
- Ability to work a flexible schedule, including weekends
- High School Diploma required (College Degree preferred)
- Alignment with the brand and lifestyle
Meet Your Recruiter
Maggie Harrill
Director of Acquisition and Operations
Maggie is the Director of Acquisition and Operations at EB, where she spends her time connecting with brands and the people behind them. She values strong relationships, clear communication, and a thoughtful approach to growth. Maggie also leads EB’s digital and marketing efforts, creating space for creative talent and emerging brands to meet and collaborate.
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