Content Strategist
Richmond, VA 23229 US
Job Description
- Content Creation- Write blog posts, articles, and website/social media content that align with our brand's voice and message. Develop creative and persuasive ad copy for all marketing campaigns. This position will be 50% copywriting.
- Content Strategy- Research new creative concepts (ex: new ad ideas for Meta)
- Content Optimization- Optimize content for search engines (SEO) to improve organic visibility and search rankings. Monitor the performance of content and make data-driven adjustments to improve engagement and conversion rates.
- Content Calendar Management- Coordinate and manage the schedules of freelance photographers to ensure the timely delivery of project materials. Collaborate on the creation of shot lists and mood boards.
- Brand Consistency- Ensure all content aligns with our brand guidelines, tone, and messaging. Maintain a consistent and recognizable brand voice in all written materials.
- Collaboration- Collaborate with graphic designers, photographers, and other team members to enhance content with visual elements.
- Bachelor's degree in Communications, Marketing, English, or related field (preferred, but not required).
- 3+ years experience in creative copywriting.
- Deep understanding of brand guidelines and tone for consistency.
- Strong collaboration and communication skills.
- Strong problem-solving and data-driven approach.
Meet Your Recruiter
Nicole Rossetti
Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.