Creative Director
Job Description
Creative Director – Men’s Lifestyle Apparel Brand
We’re hiring a Creative Director to help shape the future of a premium men’s lifestyle apparel brand — from campaign concept and product storytelling to photoshoots, launches, digital experiences, and the overall feel of how we show up in the world.
This is a hands-on leadership role for someone who can think strategically, move quickly, lead a team, and understand a high-level brand design for a customer that’s writing marketing copy, build a site and the ability to run ideas into work that gets attention and drives the brand forward.
Not just ads. Not just aesthetics. The full picture.
What You'll Do
- Lead Creative Strategy & Execution
- Translate marketing goals into clear, compelling creative ideas
- Develop campaigns across paid media, web, wholesale, and organic channels
- Bring fresh thinking and new campaign concepts that help connect stand out in the lifestyle apparel category
- Collaborate closely with the Founder/CMO to help shape marketing direction and creative strategy
- Introduce new ideas, storytelling approaches, and creative opportunities that continue leveling up the brand
Balance Timeless Brand Consistency with Style, Relevant Execution
- Build Product Stories from the Ground Up
- Partner with product teams to develop tribe briefs ahead of launches
- Help shape product narratives, messaging, and go-to-market storytelling
- Create every campaign from a single, strong point of view behind it
Work Across Teams
- Collaborate closely with Product, Wholesale, CX, Marketing, and E-Commerce
- Help ensure the brand experience feels cohesive across every customer touchpoint
Lead Creative Production
- Concept, plan, and execute photoshoots and video productions
- Work closely with designers, copywriters, photographers, and creators to bring campaigns to life
Maintain High Creative Standards
- Shape the brand’s visual identity and create all deliverables and channels
- Partner with E-Commerce and Marketing teams on website creative, landing pages, product storytelling, and overall site experience
- Help ensure paid social creative and digital marketing assets feel elevated, on-brand, and performance-minded
Lead & Develop the Team
- Provide strong creative leadership, direction, and feedback to the internal creative team
- Help mentor emerging talent and move quickly
- Bring a high level of accountability, energy, and follow-through to the work
What We’re Looking For
- 5+ years in creative roles (brand and/or agency)
- 2+ years leading creative teams
- Strong portfolio showing brand storytelling, campaign thinking, paid social creative, and digital design
- Strong understanding of paid social creative and what makes campaigns resonate across digital channels
- Experience working on website design, e-commerce storytelling, and digital brand experiences
- Comfortable being both strategic and hands-on
Meet Your Recruiter
Alonya Van Rooyen
From South Africa originally, Alonya has over 15 years of experience in fashion, accessories, footwear, & textiles. She has worked in various design and product development roles globally, including South Africa, Europe, and the US, giving her an international perspective on the industries.
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