Director of Ecommerce
Dallas, TX 75204 US
Job Description
- Overseeing our Shopify-based online platform to optimize its performance and user experience
- Strategically integrating digital marketing and ecommerce approaches to enhance customer acquisition and engagement
- Delving into site analytics, meticulously assessing conversion rates, and enhancing the overall online customer journey
- Collaborating effectively with corporate teams and managing external agencies to align strategies and objectives
- Utilizing your merchandising acumen to curate compelling online product displays that resonate with our target audience
- A resolute focus on achieving exceptional ROI
- A genuine marketer at heart, with a profound comprehension of diverse target demographics and effective methodologies for securing new customers
- Proficiency in managing multiple digital marketing platforms within predetermined budgets
- Agility and dexterity in swiftly responding to evolving market dynamics and demands
- Understanding of the pivotal role played by an omnichannel strategy
- Crafting and implementing digital marketing campaigns in collaboration with agencies, with a particular focus on email campaigns and paid advertisements
- Manage relationship with freelance web developer and create roadmap to implement enhancements on the site
- Collaborating closely with the President & Creative Director to seamlessly translate product narratives and brand stories across the entirety of our digital landscape
- Exercising astute oversight over PPC/SEM/SEO strategies across our diversified brand portfolio
- New customer acquisition efforts across a spectrum of paid marketing platforms
- Curating monthly performance evaluations that gauge the effectiveness of our digital marketing initiatives
- 4-5 years of experience in the digital marketing/ecomm particularly within the realm of apparel brands
- Proven experience in managing digital media and website development partners and agencies
- Excellent written, verbal, interpersonal and presentation skills
- Ability to articulate trends, results & strategy based on data analysis and present appropriate adjustments to marketing plans accordingly
- Results-oriented: demonstrates a sense of urgency for overcoming obstacles and achieving measurable results; resourceful and driven; drive projects and timelines
Meet Your Recruiter
Nicole Rossetti
Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.