Director of Ecommerce
New York, NY 10019 US
Job Description
- Develop and execute marketing strategies to maximize traffic and sales to the .COM and Amazon channels
- Analyze customer behavior, website traffic, and sales data to identify opportunities for growth and optimize conversion rates
- Manage and optimize all aspects of the ecommerce platforms, including product listings, pricing, promotions, and inventory management
- Work with cross-functional teams, including CRM (email / sms / loyalty), creative, and social media, to ensure seamless execution of campaigns and initiatives
- Monitor and report on KPIs, providing insights and recommendations to senior leadership
- Stay up-to-date on eCommerce industry trends and best practices, sharing knowledge and insights with the team
- Continuously test and optimize digital marketing campaigns, channels, and tactics to improve ROI and drive growth
- Identify and develop new business opportunities and partnerships to expand the brand's online presence
- Lead and strategize our Social Media paid and organic efforts with the support of external and internal team members
- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- 7+ years of experience in eCommerce and/or Digital Marketing preferably in beauty, skincare, or CPG
- Proven track record of driving sales and growth through digital marketing channels by managing internal and external partners responsible for SEO, SEM, paid media, social media, email/sms, and affiliates
- Strong analytical skills and experience with Shopify, Google Analytics and Northbeam
- Experience managing Amazon marketplace and listings via third party agency
- Excellent communication and interpersonal skills, with the ability to work collaboratively across departments and levels of the organization
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously
- Entrepreneurial mindset with a passion for driving growth and innovation
- Data driven, acumen for analytics and experience with Marketing Mix Modeling
- Managed social media channels from a paid and organic perspective
Meet Your Recruiter
Nicole Rossetti
Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.