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Ecommerce Manager
Job Description
Ecommerce Manager
Remote, based in the U.S. | Full-time
About the Role
We’re seeking an eCommerce Manager who’s ready to challenge the limits of what the DTC industry believes is possible. If you’re passionate about driving conversion rates, thrive on testing bold, unconventional ideas, we want to hear from you. We’re looking for a CRO powerhouse, a high-performer with relentless ambition, who can seamlessly combine strategic vision with hands-on execution. You’ll have the freedom to design and implement experiments across funnels, product pages, messaging, wherever you see the greatest potential for impact.
In this role, you’ll own the performance of the website, focused on optimizing the entire user journey, from landing pages to post-purchase upsells. We’re building a team that achieves unprecedented RPV, ROI, and user satisfaction.
Key Responsibilities
- Own Website Performance and Drive CRO Initiatives: Take full ownership of the Shopify website, focusing on site optimizations, marketing launches, and day-to-day maintenance to meet and exceed KPIs. Lead Conversion Rate Optimization initiatives end-to-end, including ideation, hypothesis generation, prioritization, execution, and post-test analysis, ensuring continuous improvement and record-breaking results.
- Run A/B and Multivariate Tests continuously to optimize funnels, messaging, and user experiences.
- Data-Driven Insights: Use tools like Google Analytics, Google Tag Manager (GTM), and heatmaps to analyze site performance, identify bottlenecks, and recommend actionable solutions.
- Site Testing & QA: Build, test, and deploy experiments, ensuring changes are rigorously QA’d and optimized for both desktop and mobile users.
- Creative Test Design & Implementation:
- Use marketing background to craft high-impact test hypotheses.
- Design test variations directly in Figma.
- Understand and optimize the entire user journey from landing to post-purchase.
- Leverage data analysis and UX research to inform decisions.
- Collaborate with media buyers, designers, video editors, and others to bring testing visions to life.
- Roadmap Management: Drive an ongoing roadmap of hypothesis-driven testing to improve conversion using analytics, channel performance data, and revenue insights.
Requirements
- 3+ years of hands-on CRO and eCommerce experience, ideally with DTC brands or agencies.
- Must have beauty/CPG experience
- Skilled in optimizing landing pages and funnels using direct response principles: A/B testing, persuasive copywriting, and data-driven design improvements.
- DTC funnel and landing page (long form PDPs, Reasons Why pages, etc.) experience is a must.
- Bonus: CXL certification.
- Able to craft a meticulous testing roadmap for incremental improvements and breakthrough results.
- Bonus: Development understanding (headless Next JS, Vercel, Builder.io CMS, HTML, CSS, Shopify Liquid).
- Familiar with best practices for UI/UX across web and mobile.
- Hands-on experience with A/B testing tools.
- Proficient with Google Analytics, GTM, and event tracking.
- Strong understanding of CVR stat analysis, statistical significance, and user intent.
- Excellent organizational skills; comfortable balancing multiple projects.
- Self-motivated, proactive, and eager to continuously expand skills.
- Knowledge of SEO, metadata/tagging, and site structure.
- Strong analytical mindset with ability to synthesize data into actionable recommendations.
- Experience working in high-growth environments with shifting priorities.
- Strategic thinker who can also roll up their sleeves and execute.
- Positive, solution-oriented attitude.
Meet Your Recruiter
Nicole Rossetti
Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.
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