Emerging Blue, Inc.
http://www.emergingblue.com
http://www.emergingblue.com
true
Email Marketing Manager
Stamford, CT 06902 US
Posted: 11/01/2023
2023-11-01
2024-01-01
Employment Type:
Permanent
Job Category: Marketing
Job Number: MM7528861030
Job Description
Email Marketing Manager
Job Type: Full Time (Hybrid/Stamford, Connecticut)
Reports to: Director of CRM
Reports to: Director of CRM
About the role:
Our client is seeking an experienced Email Marketing Manager to join their team, who will be responsible for the day-to-day execution, planning, and reporting of all things CRM. Those responsibilities will have an emphasis on Email and SMS marketing, while also including various other projects and initiatives related to customer retention. The successful candidate will be responsible for creating and implementing effective email marketing campaigns that engage and convert our target audience. You will work closely with the marketing team to develop campaigns that promote brand awareness, drive sales, and build customer loyalty.
What you’ll do:
Customer Communications Strategy
- Support and manage our email marketing and SMS programs, building out campaigns and segments in our ESP/CDP for all broadcast campaigns
- Collaborate within the CRM team and cross-functionally to plan our marketing calendar as it relates to email and SMS communications
- Work closely with creative and brand departments to ensure marketing campaigns remain on-brand and innovative
- Develop an in-depth knowledge of our product catalog and the ideal customer, using this information to drive daily decision-making
- Champion a data-driven approach to communications, using data to influence and enhance storytelling and retention
- Embed “Test, Learn & Optimize” into all activity - ensuring we are always building on our knowledge and driving performance with all campaigns
- Be responsible for the final product (email, SMS, etc.) that is sent to customers, and manage the sign off process
- Support the broader CRM team in other initiatives focused on customer retention
Onsite Customer Journeys
- Develop an in-depth knowledge of the CRM team tech stack, aiding our team in maximizing capabilities within our ESP, Loyalty provider, and CDP
- Assist the CRM & Acquisition teams in enabling growth of our customer database, contributing innovative ideas to drive signup growth and customer activity
- Leverage our existing data sources to create highly personalized communications for our customers
- Collaborate with IT, CX, and relevant 3rd parties to execute on the above strategies, supporting and optimizing the customer journeys across both our website & with off-site marketing
Data & Reporting
- Maintain weekly reporting documents, monitoring campaign performance and key KPIs across our customer database
- Use data and insights to guide the strategic direction of subsequent marketing communications
- Developing an in-depth knowledge of our current reporting processes across multiple platforms and systems
- Work collaboratively with our Data & CRM teams, leveraging data and analytics to uncover opportunities and drive improved performance
What you’ll bring:
- 3+ years of experience in similar roles, preferably at a retail or apparel brand with a large customer base
- A comprehensive understanding of email marketing and SMS channel best practices
- Advanced experience using Email Service Providers & Customer Data management platforms, such as Braze, Klaviyo, or Listrak
- Proficient in segmentation and targeting tactics
- A passion for creating engaging, exciting, and personalized campaigns
- Excellent written and verbal communication skills
- A collaborative approach, highly organized with an exceptional attention to detail
- Confidence challenging the status quo and backing up questions with data
- Proficient Excel & data analysis skills
- A flexible attitude to accommodate change with a sense of urgency, when required
What you’ll get:
- Salary: $90K-110K
- Health, Dental, Vision, and other Ancillary Benefits
- 401k Incentive Savings Plan
- 10 Company Holidays Annually
- Discretionary Time Off Policy
- Advancement Opportunities
- Discount on clothing plus semi-annual gift card allotment
Meet Your Recruiter
Nicole Rossetti
Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.