Head of E-Commerce
Job Description
Head of E-Commerce
Location: Greensboro, NC (Open to Relocation)
Reports to: CEO / Founder
Direct Reports: E-Commerce Manager, Digital Marketing, CRM, Site Operations (current and future hires)
About the Role
A fast-growing womenswear brand with a clear vision to scale is seeking a strategic, data-driven, and entrepreneurial Head of E-Commerce to own and accelerate the next phase of growth.
As Head of E-Commerce, you will own the full digital P&L and lead the strategy, execution, and team required to scale the business from ~$10M to $20M+ and beyond. You will report directly to the Founder and be the senior-most voice on all things digital, from channel strategy to site experience to retention and merchandising.
You will build strategy, processes, and revenue alongside 1–2 junior team members and a set of agency partners. You’ll set the roadmap, hire into it over time, and be accountable for results. This is a hands-on leadership role—strategic in vision, operational in execution.
The ideal candidate has successfully scaled a DTC fashion or consumer brand and understands the balance between brand, performance marketing, merchandising, and operational excellence.
Key Responsibilities
- Own the E-Commerce P&L
- Drive annual revenue growth toward 2x in 2 years
- Develop annual and quarterly forecasts with clear growth levers (traffic, AOV, retention, conversion)
- Manage contribution margin, CAC, and profitability targets
- Growth Strategy & Channel Expansion
- Build scalable acquisition and retention strategies
- Optimize channel mix (paid social, search, email/SMS, SEO, affiliate)
- Identify marketplace, international, and omnichannel opportunities
- Develop platform and technology roadmap (Shopify Plus)
- Conversion & Customer Experience
- Own conversion rate, AOV, revenue per visitor, and CLTV
- Improve conversion from ~1.3% to ~2.75% over 2 years
- Lead CRO testing, personalization, and mobile optimization
- Reduce friction across checkout and post-purchase experience
- Merchandising & Product Performance
- Partner with merchandising on assortment and storytelling
- Drive full-price sell-through to 70%+
- Align product launches with demand generation strategy
- Monitor inventory productivity and category performance
- Marketing – Retention & Lifecycle
- Scale email, SMS, and loyalty programs
- Increase repeat purchase rate and lifetime value
- Improve time-to-second purchase
- Develop VIP and community initiatives
- Team & Organizational Build
- Build and lead a high-performing e-commerce team
- Define future org structure
- Manage agency and vendor relationships
- Establish performance dashboards and reporting cadence
- Data & Technology
- Own e-commerce platform strategy (Shopify Plus)
- Implement best-in-class tools (CRO, personalization, analytics)
- Ensure site performance, uptime, and scalability
- Build robust reporting infrastructure
Qualifications:
- 8+ years in e-commerce leadership, preferably in women’s apparel or luxury DTC
- Proven experience scaling a brand from $10M–$30M+
- Strong understanding of paid media, retention, and merchandising across the full funnel
- Strong financial acumen with P&L ownership
- Experience building and leading teams in a founder-led environment
- Highly analytical and comfortable in fast-paced settings
- Hands-on operator who can both strategize and execute
Preferred:
- Strategic thinker with an operator mindset
- Balances brand building with performance discipline
- Comfortable making decisions with imperfect information
- Strong cross-functional leader
- Customer experience focused
- Thrives in high-growth environments
Compensation & Benefits
Compensation will vary based on experience, skills, and qualifications. In addition to base salary, the package includes:
- Annual bonus tied to KPIs (revenue, CAC, LTV, contribution margin, conversion, retention)
- Medical, dental, and vision insurance
- 401(k) with potential employer match
- Product allowance and employee discount
- Opportunity to join a high-growth, team-oriented organization
Meet Your Recruiter
Nicole Rossetti
Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.
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Ready to take your career to new heights? Explore job opportunities in the vibrant area around Greensboro, North Carolina! Known for its Southern charm, rich history, and bustling job market, Greensboro offers a unique blend of city living and outdoor adventures. Imagine weekends spent touring the iconic Biltmore Estate in nearby Asheville, enjoying a delicious meal at a local BBQ joint, catching a show at the Carolina Theatre, or exploring the stunning trails in the Blue Ridge Mountains. With renowned universities and a thriving arts scene, Greensboro provides endless growth opportunities for professionals in various industries. Discover your next career move in this dynamic and welcoming city today!