Posted: 11/21/2024 Employment Type: Permanent Job Category: Web Job Number: MM836977823

Job Description

Head of Ecommerce

Men's Fashion Brand (Dallas, Texas/Full-Time)

Position Overview

We are currently in search of a Head of Ecommerce to join a men's fashion brand based in Dallas, Texas. In this role, you will be the driving force behind our brand's online presence, ensuring maximum profitability and seamless cross-blending of digital marketing and ecommerce strategies.

Your responsibilities will include:

Overseeing our Shopify-based online platform to optimize its performance and user experience
Strategically integrating digital marketing and ecommerce approaches to enhance customer acquisition and engagement
Delving into site analytics, meticulously assessing conversion rates, and enhancing the overall online customer journey
Collaborating effectively with corporate teams and managing external agencies to align strategies and objectives
Utilizing your merchandising acumen to curate compelling online product displays that resonate with our target audience
A resolute focus on achieving exceptional ROI
A genuine marketer at heart, with a profound comprehension of diverse target demographics and effective methodologies for securing new customers
Proficiency in managing multiple digital marketing platforms within predetermined budgets
Agility and dexterity in swiftly responding to evolving market dynamics and demands
Understanding of the pivotal role played by an omnichannel strategy

Strategic Direction:

Crafting and implementing digital marketing campaigns in collaboration with agencies, with a particular focus on email campaigns and paid advertisements
Manage relationship with freelance web developer and create roadmap to implement enhancements on the site
Collaborating closely with the President & Creative Director to seamlessly translate product narratives and brand stories across the entirety of our digital landscape
Exercising astute oversight over PPC/SEM/SEO strategies across our diversified brand portfolio
New customer acquisition efforts across a spectrum of paid marketing platforms
Curating monthly performance evaluations that gauge the effectiveness of our digital marketing initiatives

Requirements:

4-5 years of experience in the digital marketing/ecomm within the realm of luxury apparel brands
Proven experience in managing digital media and website development partners and agencies
Excellent written, verbal, interpersonal and presentation skills
Ability to articulate trends, results & strategy based on data analysis and present appropriate adjustments to marketing plans accordingly
Results-oriented: demonstrates a sense of urgency for overcoming obstacles and achieving measurable results; resourceful and driven; drive projects and timelines

Meet Your Recruiter

Nicole Rossetti

Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.

Diversity, Equality, and Inclusion

Emerging Blue is committed to diversity, equality, and inclusion with all hiring and employment practices. Our goal is go to create an inclusive environment in which all candidates and employees are treated with respect.

We partner with our clients to create diverse candidate pools, promote equality, and help build positive and inclusive company cultures.

Emerging Blue prohibits discrimination and all forms of applicant and employee harassment based on race, color, religion, sex, pregnancy, gender identity, national origin, age, disability, military or veteran status, or status in any group protected by state or local law

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