Influencer and Social Media Marketing Manager Jobs in Charleston SC Marketing Job Recruiters

Influencer and Social Media Marketing Manager

Charleston, SC 80503 United States of America

Posted: 02/05/2024 Employment Type: Permanent Job Category: Marketing Job Number: MM99369725

Job Description

Influencer and Social Media Marketing Manager

Charleston, SC | Full-Time | Hybrid/Remote

Our client is looking for an experienced Influencer and Social Media Marketing Manager to join their team. As their Influencer and Social Media Manager, you will spearhead their social media presence and influencer partnerships. This is a multifaceted role that demands creativity, strategic thinking, drive and a finger on the pulse of social media trends. You will collaborate with their marketing team to implement effective strategies across various platforms such as Instagram, TikTok, YouTube and Pinterest.
The ideal candidate for this position is someone who is a natural with the iPhone and embodies the spirit of social media and content creation. With extensive experience in the realm of social media, you have a deep understanding of what makes content engaging, entertaining and shareable. Your expertise isn't just limited to posting; you know the ins and outs of customer interactions, influencer marketing and have a track record of running successful influencer campaigns. Your experience ideally includes working with an e-commerce fashion brand, where you've honed your skills in tying social media strategies to tangible engagement and sales results.

Key Responsibilities:

  • Content Creation and Management: Craft and oversee engaging content tailored to each social media platform, aligning with their brand's voice and aesthetic. Responsible for capturing, editing and posting this content
  • Influencer Partnerships: Identify and manage relationships with key influencers and brands, ensuring effective collaborations that align with their brand values and marketing goals. Build relationships with key partners through influencer events and trips
  • Trend Analysis: Stay ahead of social media trends and incorporate innovative approaches into their strategies to engage new and existing audiences
  • Engagement and Interaction: Monitor their social media channels, engaging with their community, managing inquiries, and fostering a positive brand experience every day
  • Channel Growth and Audience Expansion: Take charge of growing their 115k+ social media audience by increasing reach, enhancing engagement, and consistently meeting or exceeding key performance indicators (KPIs). Implement strategies to attract and retain followers, turning them into loyal brand advocates
  • Sales Generation and Website Traffic: Responsible for leveraging social media platforms to generate sales and drive traffic to their website. Implement targeted strategies to convert followers into customers, optimizing social media content and campaigns for direct impact on sales and website engagement
  • Cross-Platform Coordination: Develop a cohesive content calendar across all platforms, ensuring brand consistency and effective campaign execution
  • Reporting and Analysis: Provide insightful reports on campaign performance, contributing to the continuous improvement of their strategies
  • Creative Input: Actively participate in the marketing team, bringing forward innovative ideas to elevate their client’s brand presence


  • Experience: Proven track record and 2-5 years experience in social media management and influencer partnerships for a fashion and e-commerce brand
  • Skills:
    • Exceptional organizational, communication, and creative skills
    • Proficient in social media marketing, including affiliate marketing, influencer marketing and digital marketing
    • Highly proficient in content capture with the ability to create compelling content tailored for social media and advertisements
    • Excellent editing skills and proficiency in editing reels using in-app editing software, CapCut, Adobe Premiere Pro, or similar tools
    • Deep knowledge of Canva and other design platforms and a keen design eye.
    • Ability to swiftly adapt to and implement trends into their social media content in a creative way
    • Familiar and/or eager to work with programs like LTK and Social Snowball
  • Education: Bachelor’s degree in marketing, communications, advertising, or a related field
  • Technical Proficiency: Familiarity with tools like Google Drive, Later, Canva, Figma, Shopify, Adobe Suite, video editing software
  • Attributes: Self-motivated, responsible, and creative. Eager to contribute to a growing company and embody our client’s lifestyle

Who You’ll Work With:

You will report to the Marketing Director and work closely with the marketing team to implement effective and top tier marketing campaigns.

Meet Your Recruiter

Nicole Rossetti

Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.

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