Emerging Blue, Inc.
http://www.emergingblue.com
http://www.emergingblue.com
true
Integrated Marketing Manager - Brand + Creative
Los Angeles, CA 90048 US
Posted: 09/29/2023
2023-09-29
2023-11-01
Employment Type:
Permanent
Job Category: Marketing
Job Number: AV418510913
Job Description
Our client, an LA based, woman own contemporary fashion brand, is looking for a dynamic Manager of Integrated Marketing, responsible for the optimization of all marketing systems and processes. The Integrated Marketing Manager will work closely with Head of Communications on the ideation and execution of the brand's vision as it relates to the brand pillars, mission, and product strategies. In addition to partnering on building authentic marketing-driven plans, you will project manage all campaigns across email, SMS, social, wholesale, and partnerships. This role plays an integral role in interdepartmental communication, ensuring seamless execution across multi-channel touchpoints. This candidate will also be the point person for the management, production, and organization of photoshoots.
Responsibilities:
Marketing:
• Own marketing process and milestone calendar, communicating rich storytelling and
actionable briefs that align with the brand vision
• Collaborate with leadership on brand vision and positioning (brand pillars, mission, product
strategies, etc.).
• Manage all marketing systems and processes that enable efficient workflow across the team
via project management platforms (ASANA, Milanote, etc.) that help ensure the overall ontime,
on-track status of all marketing workflows.
• Coordinate assets and align the brand's strategy across all channels for a 360-degree
approach.
• Drive and own cross-functional execution for all marketing initiatives company-wide bringing
the right meetings, deliverables, and people together with the right responsibilities and clear
direction.
• Responsible for managing external copywriter alongside Head of Comms and facilitating all
forms of copywriting (email, SMS, collection decks, product descriptions, etc.).
• Manage the dissemination and maintenance of integrated marketing strategies that drive
seasonal launches, category expansions, and new big ideas and create briefs for crossfunctional
partners, including creative, content, and merchandising teams.
• Partner with internal e-commerce team to ensure strategic storytelling is communicated
across all content and media.
• In collaboration with design and production teams, organize and execute the seasonal assets
to create brand/product knowledge tools to ensure brand consistency across all channels.
• Partner with wholesale and creative teams to help support the marketing needs of our major
external partnerships.
• Oversee project management and communication of external brand collabs and partnerships
as it relates to internal and external marketing needs.
Photo & Production
• Manage photoshoot budget and calendar, building out the work-back calendar for
milestones and deadlines.
• Partner with creative leads to visually articulate seasonal stories that both holistically present
the brand and strategically supplement content for all marketing channels.
• Oversee external producers and manage crew for all brand asset development.
• Manage our in-house sample coordinator, ensuring sample availability for shoots.
• Coordinate calendar and scheduling needs for style-outs, film editing, etc.
• Build out the final shot list including end file naming convention for the on-set team.
• Ensure all information shared by production and merchandising teams is accounted for
through the finish line, in partnership with cross-functional teams and external contractors.
• Coordinate assets and align the brand's strategy across all channels for a 360-degree
approach.
• Maintain rigorous approval process with leadership, through detailed asset management and
communication across all involved teams.
Requirements:
• 5+ years of experience in brand and/or integrated marketing, strategy, partnerships, and
business development at omni-channel brand.
• Ability to see both the big picture and focus on the details simultaneously, seamlessly
guiding a department through day-to-day deliverables that all intentionally support a holistic
brand strategy.
• Confident project manager, with a strong knowledge of creative and content production
workflows for cross-functional projects. Able to prioritize deadlines and work across multiple
projects simultaneously.
• A strong visual communicator, able to interdepartmentally translate and present information
and solve problems creatively.
• Collaborative, communicative, and organized team player, adept at working with a wide
range of personalities and teams and balancing multiple priorities at once.
• Self-starter that thrives in an entrepreneurial environment and can navigate ambiguity and
set clear priorities.
• A leader who is always working towards efficiency and strategic execution.
• Experience with Asana (required) and Milanote (preferred).
Benefits & Perks:
• Competitive salary + benefits.
• Medical, dental, and vision insurance.
• 401k and employer match.
• Paid time off (PTO).
• Generous clothing discount and seasonal allowance.
• Hybrid remote and in-office schedule.
Salary range $80,000 -100,000
Meet Your Recruiter
Alonya Van Rooyen
From South Africa originally, Alonya has over 15 years of experience in fashion, accessories, footwear, & textiles. She has worked in various design and product development roles globally, including South Africa, Europe, and the US, giving her an international perspective on the industries.