Manager, Ecommerce & Digital Marketing Analytics Jobs in San Francisco CA Beauty Job Recruiters

Manager, Ecommerce & Digital Marketing Analytics

San Francisco, CA 94105

Posted: 06/30/2023 Employment Type: Permanent Job Category: Beauty Job Number: YO59986419

Job Description

JOB OVERVIEW
Our client, a luxury beauty brand, is looking for a Manager, Ecommerce & Digital Marketing Analytics who will help in in building out the foundation for the brand’s ecommerce & digital marketing analytics framework from the ground-up, providing critical, actionable insights and information to our teams and leadership. This role will report into the Director of Performance Marketing and Analytics
RESPONSIBILITIES
  • Own the data orchestration, visualization, and analysis of the brand’s digital marketing and .com activity. Gather and mine data from all relevant sources, including disparate data sources, as needed.
  • Develop & build out framework of site & channel analytics for the brand’s .com business. Identify key actions and next steps to turn framework into reality.
  • Build out digestible, custom reports for key stakeholders that inspire and provide actionable insights & takeaways to drive business objectives. To include, executing and sharing ongoing + adhoc reports and actionable insights to key partners.
  • Visionary and advocate of analytics and data across the .com business in informing stakeholders to drive growth. Identify opportunities for reporting & insights and bring to light new ways to look at business performance and channel impact across all areas.
  • Work with channel owners to understand ongoing reporting & insight needs and build out dashboards/reports by channel + ad hoc analyses of key channel initiatives, campaigns, etc.
  • Partner with internal product & technology team and external agencies to steer analytics requirements and implementation of necessary updates/fixes for tools.
  • Aid in Google Analytics management & framework for proper data capture - tagging structure, UTM structure, channel settings, custom events, etc. – and partner with appropriate team members to execute.
  • Collaborate with business analytics & CRM analytics to align on opportunities for integrated reporting and analyses as needed.
  • Assess additional tools & platforms as necessary to enhance overall data & analytics framework.
  • Ad hoc forecasting/modeling based upon trends, research and analysis.
  • Provides training on digital analytics and analytics best practice and tools as needed.
  • Emulate a culture of innovation, sharing ideas and identifying/vetting new growth channel opportunities to test for the brand.
REQUIREMENTS
  • 5-7 years of related years of experience in ecommerce/digital marketing analytics roles – at a high growth eCommerce, retail, and/or DTC preferred.
  • BA/BS in a technical field or equivalent experience.
  • Proven ability to develop and has a strong POV on the foundational framework for digital analytics and the infrastructure, resources, tools, solutions, etc. required for that.
  • Expert-level experience in marketing analytics tools, platforms, data modeling, query building, etc. – especially Google Analytics (Google Analytics, Adobe Analytics, SQL, DataStudio, Tableau, Excel, etc.).
  • Understanding of ecommerce and digital marketing KPIs and landscape: digital media & marketing channels, Content management/ecommerce platform systems and principles, website analysis and optimization principles, etc.
  • Ability to take complex data and visualize it into a business story. Strong knowledge of best practices for dashboards and visualizations.
  • Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
  • Strong sense of accountability, self-drive, pro-activity, and the ability to function independently while also being a strong team player and cross-functional partner.
  • Willingness to seek out answers, explore out of the box solutions, and track down resources – basically do whatever it takes to find a solution
  • Thrives in an undefined, ambiguous environment.
SALARY: $120-135K

Meet Your Recruiter

Nicole Rossetti

Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.

Diversity, Equality, and Inclusion

Emerging Blue is committed to diversity, equality, and inclusion with all hiring and employment practices. Our goal is go to create an inclusive environment in which all candidates and employees are treated with respect.

We partner with our clients to create diverse candidate pools, promote equality, and help build positive and inclusive company cultures.

Emerging Blue prohibits discrimination and all forms of applicant and employee harassment based on race, color, religion, sex, pregnancy, gender identity, national origin, age, disability, military or veteran status, or status in any group protected by state or local law

 

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