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Manager, Performance Marketing

New York City, NY 10014

Posted: 03/04/2024 Employment Type: Permanent Job Category: Marketing Job Number: MM22347431

Job Description

Manager, Performance Marketing
 
Our client is looking for a Manager, Performance Marketing to manage all aspects of performance and growth marketing, focused on scalable revenue-driving and customer growth strategies through direct response marketing channels. The right candidate will have the experience and ability to balance their analytical and tactical skill with creative and brand storytelling. This role will be integral in building the foundation for performance marketing and driving continued, scalable growth for the business overall. 
 
This role is based in NYC or New Orleans, LA and will report to the Senior Director of Ecommerce. 
 
Key Responsibilities:
  • Manage performance marketing in-house with a focus on customer acquisition through the following channels: META, google, snapchat, Tic Tok, and other paid media opportunities as presented
  • Analyze key KPIs on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance and hitting goals
  • Work with department analytic teams and finance teams to optimize paid media campaigns and strategy
  • Define the communication strategy for each part of the funnel and for key customer segments
  • Collaborate with their in-person channel to deliver store traffic, sample sale appointments and awareness in new markets
  • Partner with the brand, & creative teams to produce creative collateral that is innovative and personalized
  • Collaborate with the retention, social, and influencer marketing teams to plan and execute effective, and cost effective digital media campaigns
  • Use data to drive marketing strategy and uncover opportunities 
  • Manage continuous test and learn programs to optimize creative, messaging, landing pages, audience targeting, etc. across all channels
  • Consistent review of channel performance, reporting on and highlighting insights, trends, and opportunities for continuous improvement
  • Emulate a culture of innovation, sharing ideas and identifying/vetting new growth channel opportunities
 
Qualifications:
  • 4+ years of related digital marketing experience with expertise in performance and growth marketing channel management including paid search, paid social, display, video, etc. at industry-leading brands/companies – eCommerce, retail, and/or DTC preferred
  • Strong working knowledge of marketing and analytics tools and technology (Google Analytics, Facebook Ads Manager, Google Ads, tag management platforms, etc.)
  • Able to balance both creative and analytical thinking while being customer-focused in a way that aligns with their brand voice.
  • Strong data analysis and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner; experience creating dashboards and reports.
  • Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
  • Strong sense of accountability, self-drive, and the ability to function independently while also being a strong team player and cross-functional partner.
The salary range for this position is $95K-$120K
 

Meet Your Recruiter

Nicole Rossetti

Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.

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