VP of Marketing (Growth Operator)
Job Description
VP of Marketing (Growth Operator)
Location: San Diego, CA | Hybrid
About the Opportunity
We are partnering with a founder-led, high-growth skincare brand with a strong DTC foundation and meaningful global reach. The business is profitable, subscription-driven, and has achieved consistent multi-year growth. The founder leads brand vision and storytelling. The VP of Marketing will serve as a true right hand to drive the next phase of revenue growth and subscription performance. This role is ideal for a leader who has previously scaled a DTC brand from approximately $15–25M to $40M–$60M+ and can translate vision into measurable acquisition, retention, and revenue performance.
Scope of Leadership
- Scale paid acquisition with disciplined CAC management
- Improve subscription retention, including 3- and 6-month performance metrics, and overall lifetime value
- Align marketing performance with contribution margin goals
- Drive structured creative testing and ongoing performance optimization
- Oversee paid media and lifecycle marketing across core digital channels
- Improve global funnel performance and support international expansion
- Build and lead a high-performing growth team
- Establish KPI visibility and accountability across the function
Requirements
- 8–15 years of progressive marketing leadership within high-growth consumer brands
- Proven experience scaling a DTC business, ideally from ~$15–25M to $40–60M+
- Deep expertise in subscription-driven growth models
- Strong fluency in paid performance and core financial metrics (LTV, CAC, margin)
- Experience operating effectively in a founder-led environment
- International growth exposure preferred
- Systems-oriented with demonstrated operational rigor
Culture Fit
- Thrives in a high-performance environment with clear standards and high expectations
- Comfortable moving quickly while maintaining discipline and quality
- High ownership and accountability
- Collaborative, organized, and solutions-oriented
- Strong communication skills
- Data-driven decision maker with a strong operator mindset
- Passionate about scaling a profitable brand and playing a meaningful role in its next stage of growth
Compensation
- The anticipated base salary range for this position is $210k – $250 annually.
- This range represents the good-faith estimate of the pay the employer reasonably expects to offer upon hire, based on the role’s responsibilities, required experience, location, and internal equity.
- Incentives & Benefits
- This position may be eligible for discretionary, performance-based bonuses and participation in applicable incentive programs. The role also offers a comprehensive benefits package, which may include medical, dental, and vision coverage, retirement plans, paid time off, parental leave, and other employee benefits, subject to eligibility requirements.
Meet Your Recruiter
Share This Job:
Related Jobs:
Login to save this search and get notified of similar positions.About San Diego, CA
Ready to embark on an exciting career journey in sunny Southern California? Explore our job opportunities in the thriving city of San Diego! Known for its stunning beaches, perfect weather, and vibrant culture, San Diego offers a unique combination of career growth and quality of life. With renowned attractions like Balboa Park, the San Diego Zoo, and the USS Midway Museum, along with a diverse culinary scene and a plethora of art galleries and theaters like the La Jolla Playhouse, there's always something new to experience. Whether you're a sports enthusiast looking to cheer for the Padres at Petco Park or seeking outdoor adventures at Torrey Pines State Natural Reserve, San Diego has something for everyone. Begin your job search today and discover why this picturesque city is the perfect place to elevate your career!