About the Role

Key Responsibilities

• Oversee key digital channels including Facebook, TikTok, and Pinterest
• Submit creative requests to video editor and write script for UGC briefs
• Manage execution, ideation, briefing, optimization, reporting and testing into new channels
• Develop hypotheses and run varying tests on campaigns to improve incremental performance
• Grow new customers and revenue, on an ROI+ basis, hitting growth and CAC targets
• Test and think outside the box with existing and new channels -- They invite innovative thinking!
• Conduct weekly and monthly reviews of KPIs and digital marketing initiatives. Report findings to the team with plans on where to go next

Requirements

• 3+ years running Meta ads
• Experience submitting creative requests or writing scripts
• Advanced knowledge of Excel 
• Metrics-focused; able to analyze data and report on key KPIs such as: CPS, CPL, CAC, LTV, ROAS, Repeat Rate etc.
• Experience efficiently managing at least $1mil+/mo in performance-focused paid media budget.
• Excited to work with a small interdisciplinary team in a fast-paced environment
• Effective multi-tasker; you’re comfortable wearing many hats
• Strong analytical approach to customer and revenue growth
• You’re naturally analytical; you can synthesize complex information into concise, compelling recommendations
• You’ve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same time
• You love to think big picture and strategize, but you can also roll up your sleeves and execute any project at hand
• You embody an “everything is figure-outable” attitude; you’re more apt to say “yes” or “we’ll try.”

• A competitive salary and commission
• Relocation package
• Medical insurance
• Vision insurance
• Dental insurance