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Paid Media Manager

Port St Lucie, FL 34986

Posted: 03/12/2024 Employment Type: Permanent Job Category: Marketing Job Number: MM188713311

Job Description

Paid Media Manager

About the Role

Our client is seeking a Paid Media Manager or Senior Paid Media Manager (title dependent on experience) to execute campaign strategy for customer acquisition and revenue growth through strategic campaign ideation, creation, and ad operations. This person must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow. The Paid Media Manager will report to the CMO. 

They are looking for a versatile Paid Media Manager to help their team efficiently scale existing paid acquisition channels, launch new channels to diversify their marketing mix, and drive strategy. The ideal candidate has a deep background in Facebook ads and Excel. Familiarity with one or more of the following acquisition channels is preferred: Tiktok ads, Pinterest ads, Native ads (Outbrain, Taboola).

Key Responsibilities

  • Oversee key digital channels including Facebook, TikTok, and Pinterest
  • Submit creative requests to video editor and write script for UGC briefs
  • Manage execution, ideation, briefing, optimization, reporting and testing into new channels
  • Develop hypotheses and run varying tests on campaigns to improve incremental performance
  • Grow new customers and revenue, on an ROI+ basis, hitting growth and CAC targets
  • Test and think outside the box with existing and new channels -- They invite innovative thinking!
  • Conduct weekly and monthly reviews of KPIs and digital marketing initiatives. Report findings to the team with plans on where to go next

Requirements

  • 3+ years running Meta ads
  • Experience submitting creative requests or writing scripts
  • Advanced knowledge of Excel 
  • Metrics-focused; able to analyze data and report on key KPIs such as: CPS, CPL, CAC, LTV, ROAS, Repeat Rate etc.
  • Experience efficiently managing at least $1mil+/mo in performance-focused paid media budget.
  • Excited to work with a small interdisciplinary team in a fast-paced environment
  • Effective multi-tasker; you’re comfortable wearing many hats
  • Strong analytical approach to customer and revenue growth
  • You’re naturally analytical; you can synthesize complex information into concise, compelling recommendations
  • You’ve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same time
  • You love to think big picture and strategize, but you can also roll up your sleeves and execute any project at hand
  • You embody an “everything is figure-outable” attitude; you’re more apt to say “yes” or “we’ll try.”

Benefits include:
  • A competitive salary and commission
  • Relocation package
  • Medical insurance
  • Vision insurance
  • Dental insurance
 

Meet Your Recruiter

Nicole Rossetti

Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.

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