Senior Marketing + Communications Manager
New York, NY 10018 US
Job Description
- Assist in planning/strategizing seasonal comprehensive marketing plans, programs, key product stories and timeline that aligns with each brand’s goals and vision
- Work closely with VP, Content and Marketing, to seek unique opportunities, partnerships, collaborations, and digital activations to generate brand exposure and support the business on all channels including wholesale, retail, e-comm, social, and digital. Analyze the market to identify opportunities for growth
- Support VP, Content and Marketing, to plan out seasonal brand asset needs for each brand, prior to content creation (shoot)
- Assist in managing product development stories and launch strategies for each brand, seasonally
- Support in the development of a marketing roadmap
- Assist in developing briefs + SOW for internal teams and agencies for brand initiative needs
- Support all marketing initiatives to build brand presence in the industry, with emphasis on mid-funnel marketing tactics and new customer acquisitions
- Help drive strategy + execution across each distribution channel, understanding the nuances in consumer behavior for each partner and/or retailer. For example, build and grow relationships with wholesale accounts and update/deliver brand assets and needs
- Work closely with the integrated marketing team to align on new global product launches and messages
- Serve as a brand marketing specialist across the organization to outline brand business goals + optimize towards efficiency and profitability
- Help in managing all external agencies and vendors. Starting from development of project scopes to delivery
- Assist in the management of PR agency. Additional light pr responsibilities to follow
- Liaises with various internal teams (Social, Content, Ecomm, PR, Sales, Merchandising) & external partners will be key, daily
- Manage critical aspects of the online platform businesses to ensure clear and consistent brand messages as well as a seamless customer journey and user experience
- Project manage key initiatives with cross-functional teams in planning frameworks to ensure accountability for deliverables within scheduled timeframes
- Collaborative Partnership with Creative/Social/Pr/Ecomm/Sales/Merchants. Manage external agencies
- 7 years of fashion/lifestyle DTC marketing experience, required
- Must be proactive and a self-starter. Own a project from start to finish. Strategic and hands-on
- Strong knowledge and experience of the category in NA market
- Experience working cross-functionally
- Engaging verbal and written communication and relationship management capability
- Comfortable functioning as both a leader and doer
- Solid understanding of brand building, from top to bottom funnel tactics
Meet Your Recruiter
Nicole Rossetti
Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.