Senior Paid Social Strategist Jobs in Philadelphia PA Marketing Job Recruiters

Senior Paid Social Strategist

Philadelphia, PA 19122

Posted: 01/22/2026 Employment Type: Permanent Job Category: Marketing Job Number: MM747103122

Job Description

Senior Paid Social Strategist
Hybrid (Philadelphia)
 
Our client is a fast-growing, creative e-commerce brand specializing in thoughtfully designed apparel and lifestyle products. Known for its distinctive visual identity, attention to detail, and commitment to sustainability, the brand delivers a joyful, highly personal experience to its customers. The team is collaborative, creative, and energized by building something special together.
 
Position Overview
 
We are seeking an organized, results-driven Senior Paid Social Strategist to join a growing marketing team. This role is responsible for ideating, overseeing, and optimizing digital advertising creative across multiple paid social platforms, including Meta, TikTok, AppLovin, Pinterest, and others.
 
The ideal candidate brings a strong blend of creative intuition and performance rigor—someone who understands how to craft compelling content, systematically test creative variations, and iterate based on performance data. This role requires exceptional organization and the ability to build repeatable processes around creative testing and optimization.
 
Candidates should be prepared to share a portfolio, ad library, or examples of paid social creative, along with brief written context on their interest in the role.
 
Key Responsibilities
 
  • Content Development
    • Partner with creative and paid media teams to brief and oversee 3–5 new creative concepts per week, resulting in 30–40 total deliverables
    • Ensure creative concepts align with brand guidelines, performance goals, and platform best practices
  • Content Planning & Execution
    • Own the paid social content calendar, ensuring campaigns launch on time and are optimized per platform
    • Create clear, actionable briefs for designers, creators, and copywriters
  • Testing & Iteration
    • Design, execute, and track creative testing frameworks
    • Identify high-performing design and messaging variations
    • Continuously optimize creative to drive improvements in revenue and performance KPIs
  • Audience Targeting & Insights
    • Collaborate with the paid media team to understand audience segments and customer behaviors
    • Develop creative that speaks directly to defined personas and lifecycle stages
  • Cross-Functional Collaboration
    • Work closely with paid media, creative, and merchandising teams to align ad calendars with launches, promotions, and inventory levels
    • Respond quickly to evolving creative needs and business priorities
  • Partner & Agency Management
    • Collaborate with external creative agencies and partners
    • Provide creative direction, feedback, and performance insights to ensure a steady flow of diverse creative angles
    • Analytics & Reporting
    • Track and analyze campaign performance using tools such as Google Analytics, Northbeam, and Meta Ads Manager
    • Translate performance data into clear insights that inform creative strategy and optimization
  • Trend & Competitive Analysis
    • Stay current on paid social trends, platform updates, and emerging creative strategies
    • Conduct competitive research to inform testing ideas and creative direction
  • Design Support (As Needed)
    • Make minor graphic edits and assist with asset production using tools such as Adobe Creative Suite or Canva
 
Requirements
  • Bachelor’s degree in Marketing, Communications, Advertising, or a related field
  • 5+ years of experience in digital marketing, content strategy, or advertising with a focus on paid social
  • Proven experience developing and optimizing paid social creative across platforms such as Meta, TikTok, and Pinterest
  • Strong creative sensibility with a deep understanding of brand voice, messaging, and visual storytelling
  • Clear command of paid media metrics (CPM, CPC, CPA, ROAS) and how to apply them to creative decisions
  • Hands-on experience with A/B testing and data-driven optimization
  • Proficiency with marketing and analytics tools (Google Analytics, Meta Ads Manager); familiarity with Adobe Creative Suite and Canva
  • Strong organizational and project management skills in a fast-paced environment
  • Video editing experience and SEO knowledge are a plus
 
Benefits
  • Full-time role with hybrid flexibility (in-office Tuesday–Thursday)
  • Health and dental insurance
  • Paid time off and holidays
  • 401(k) with company match
  • Employee product discount
 
Culture & Values
The company values creativity, transparency, accountability, and a customer-first mindset. Team members are encouraged to speak openly, take ownership, stay curious, and approach their work with both rigor and originality.
 
Salary Range: $80,000–$120,000
 
This range represents the good-faith estimate of the pay the employer reasonably expects to offer upon hire, based on the role’s responsibilities, required experience, location, and internal equity.
 
This position may be eligible for equity awards, profit sharing, or other forms of non-cash compensation not included in the posted pay range and, where applicable, will be discussed during the interview or offer process.

Meet Your Recruiter

Madeline Miller

Diversity, Equality, and Inclusion

Emerging Blue is committed to diversity, equality, and inclusion with all hiring and employment practices. Our goal is go to create an inclusive environment in which all candidates and employees are treated with respect.

We partner with our clients to create diverse candidate pools, promote equality, and help build positive and inclusive company cultures.

Emerging Blue prohibits discrimination and all forms of applicant and employee harassment based on race, color, religion, sex, pregnancy, gender identity, national origin, age, disability, military or veteran status, or status in any group protected by state or local law

 

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