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Social Media Manager
Posted: 05/08/2024
2024-05-08
2024-07-24
Employment Type:
Permanent
Job Category: Marketing
Job Number: MM70460151
Job Description
Social Media Manager
Full-time, Hybrid | Concord, California
Responsibilities:
- Create and deploy social media and influencer strategy
- Manage all social platforms, social listening, reshares and community management on Facebook, Instagram, TikTok, Pinterest, Twitter, LinkedIn, YouTube, Google My Business, YotPo and Blog
- Work with marketing team and graphic artist to create social content including visuals, copy and videos for posts, and stories
- Develop and execute social media posting calendar for various social platforms
- Optimize content across all channels and continuously search for new and innovative ways to drive engagement
- Promote and engage with brand influencers
- Manage all Facebook and Instagram live and take over events
- Update/add albums, shopping bar, brand reviews, and manually refresh content on Yotpo
- Establish dashboards to analyze performance metrics
- Assist marketing department with customer requested digital creatives, various digital platforms, subscriptions and tools as needed
- Communicate regularly with team members and vendors for project status and fulfill and follow up on project needs and requests in a timely manner
- Analyze campaigns and platforms against goals, ROIs and KPIs to determine needed improvements to enhance performance
- Extensive abilities are required with Google G Suite (Gmail, Docs, Sheets and Slides), Microsoft Office (Word, Excel, PowerPoint), Dropbox, Canva, Adobe Creative Cloud or other design and video editing software
- Other duties as assigned
Team Responsibilities
- Update project management platform weekly and complete tasks by deadline
- Maintain a department library in Dropbox and Google drive
- Identify gaps and areas for improvement, find solutions to increase productivity, project quality, decrease cost, and streamline timelines
- Determine areas for personal professional development monthly
- Ensure all projects and assets meet brand guidelines, messaging consistency, tie into the annual theme and monthly product and cause focus
- Embody corporate Mission, Vision & Values
- Work collaboratively with sales, marketing, education, and operations teams as needed
- Meet quarterly and annual goals, objectives and budget
Qualifications and Experience:
- BS/BA
- A minimum of two to three years of experience creating and posting social media content for a consumer goods, beauty or cosmetics manufacturer or retailer
Additional experience includes:
- Basic photography, videography and photo/video editing experience
- Growth hacking experience a plus
- Ability to work collaboratively and independently in a dynamic, fast-paced environment
- Strong critical thinking and problem-solving skills with excellent follow-up and attention to detail
- Excellent listening, oral, and written communication and presentation skills
- Extensive abilities are required with Google G Suite (Gmail, Docs, Sheets and Slides), Microsoft Office (Word, Excel, PowerPoint), Dropbox, Canva, Adobe Creative Cloud or other design and video editing software
- Experience working in a small but growing company environment strongly preferred
- Posting and engagement on evenings as needed, every other weekend and travel as needed
Salary: $75k-$85k annually
Meet Your Recruiter
Nicole Rossetti
Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.
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Ready to embark on a fulfilling career journey in beautiful Concord, California? This vibrant city nestled in the San Francisco Bay Area offers an array of job opportunities with room for growth and success. Explore job listings in this thriving community known for its picturesque landscapes, diverse culinary scene, and bustling arts and entertainment sector. From the renowned Todos Santos Plaza hosting local events to the stunning Markham Nature Park and Arboretum, Concord is a gem worth discovering. Join us today and unlock endless possibilities for your career in this dynamic region!