Social Media Manager
Job Description
Social Media Manager
Location: Richmond, VA / Full-Time
Hybrid Work Structure: Monday/Friday Remote, Tuesday-Thursday Onsite
Our client is a fast-growing lifestyle brand known for its vibrant aesthetic, strong community, and thoughtfully designed consumer products. With a loyal customer base and expanding digital presence, the brand is focused on elevating its social strategy to drive deeper engagement and continued growth.
Position Overview
Our client is seeking a Social Media Manager to lead the execution, optimization, and growth of their social media presence. This is a highly collaborative, hands-on role that also includes building and managing a small social team over time.
The ideal candidate is both a doer and a leader, someone who can execute content at a high level while also stepping back to guide strategy, manage people, and scale the function as the brand grows.
Key Responsibilities
- Social Media & Content Execution
- Manage day-to-day execution of social channels, including Instagram/Meta, TikTok, Pinterest, and LinkedIn
- Create, schedule, and publish organic content across feed, Stories, and short-form video formats
- Partner with creative and marketing teams to produce compelling visuals, Reels, and video content
- Maintain and execute a social content calendar aligned with product launches, campaigns, and seasonal moments
- Write clear, engaging, on-brand copy tailored to each platform
- Capture and create content as needed, including real-time and trend-driven moments
- Influencer, Creator & Social Commerce
- Support and help execute the brand’s influencer and creator strategy
- Build and manage relationships with creators through outreach, gifting, and ongoing communication
- Coordinate influencer campaigns and track deliverables
- Support affiliate and social commerce initiatives (Instagram Shop, TikTok Shop, LTK, etc.)
- Monitor performance and identify creators and content that drive engagement and conversion
- Community Growth & Engagement
- Monitor and respond to comments, DMs, tags, and brand mentions to foster an engaged community
- Identify and elevate user-generated content, creators, and brand advocates
- Execute giveaways, contests, and community activations
- Stay current on platform trends, algorithm updates, and emerging formats to inform content decisions
- Reporting & Performance Optimization
- Track, analyze, and report on social media performance, providing actionable insights
- Use analytics tools (Meta Business Suite, TikTok Insights, Google Analytics, etc.) to refine content strategy
- Monitor KPIs and identify opportunities to improve engagement, reach, and conversion
- Contribute to ongoing development of social strategy based on performance data
- Team Leadership & Growth
- Hire, onboard, and manage social media team members as the function scales
- Provide direction, feedback, and development to direct reports
- Help define team structure, workflows, and processes to support growth
- Balance hands-on execution with effective delegation over time
- Cross-Functional Collaboration
- Partner closely with marketing, creative, and eCommerce teams to align social with broader campaigns
- Collaborate with customer experience teams to ensure consistent brand voice across all touchpoints
- Support integrated marketing initiatives where social plays a key role
Qualifications
- 4–6+ years of experience in social media management and content execution
- Experience with DTC, lifestyle, or consumer brands preferred
- Prior experience mentoring or managing team members (or strong readiness to step into management)
- Strong understanding of social platforms and best practices
- Hands-on experience creating content (photo/video) and using editing tools (CapCut, Canva, Adobe Suite, etc.)
- Experience working with influencers, creators, or affiliate programs
- Familiarity with social scheduling and analytics tools (Sprout, Later, Dash Hudson, etc.)
- Ability to analyze performance data and translate insights into action
- Strong communication, organization, and leadership skills
- Comfortable working in a fast-paced, evolving environment
What Success Looks Like
- Consistent, high-quality content that reflects the brand voice
- Growth in engagement, audience, and community across platforms
- Successful execution and scaling of influencer and social commerce initiatives
- A well-structured, high-performing social team
- Clear reporting and continuous improvement in performance
Salary Range: $80,000 – $90,000
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