Sr. Manager, Customer Data and Insights
San Francisco, CA 94105 US
Job Description
- Analyzing and reporting on customer data trends, drawing actionable business insights & recommending actions to drive business growth
- Act as the primary owner of customer data platform and data visualizations designed to drive DTC ecommerce revenue, build engaging dashboards and other key metric reporting tools used by internal stakeholders for decision making purposes
- Own CRM KPI performance reporting with a focus on data capture, recruitment, repeat purchase/churn rates and loyalty performance measurement
- Run complex data analysis tasks, synthesizing large volumes of data and gleaning actionable insights (audience segmentation, cohort analysis, product sales analysis & more)
- Partner with CRM/Ecommerce stakeholders to develop & run analyses to support key projects including campaign reporting, audience segmentation, customer satisfaction, budget forecasting & product launch analyses
- Manage the implementation of new data visualization, analytics & dashboard capabilities to support CRM/Ecommerce functions
- Responsible for customer data stewardship including documentation, KPI tracking, database enrichment & overall improvements to database quality, data accuracy and data-driven decision making
- Research and monitor industry trends, providing market insights for business development
- 7+ years in CRM analytics or commercial analysis-related role, with at least 2 years in a Senior Analyst role or equivalent
- Advanced Microsoft Excel skills
- Business Insight analytics tool experience
- Proven ability to analyze customer data, present findings clearly and glean actionable insights to drive business strategies
- An inquisitive self-starter who collaborates well with others and works well independently
- Strong communication and data/analytical ‘storytelling’ skills
- Must be an inquisitive self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- Must be a strong team player and have strong communication skills
- Must be highly detail-oriented and possess the ability to execute with minimal direction
- Ability to multi-task and work in a collaborative and fast-paced environment
- Must have strong organizational and project management skills
Meet Your Recruiter
Nicole Rossetti
Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.