Emerging Blue, Inc.
http://www.emergingblue.com
http://www.emergingblue.com
true
VP of Content and Marketing
New York, NY 10018 US
Posted: 09/14/2023
2023-09-14
2023-11-01
Employment Type:
Permanent
Job Category: Marketing
Job Number: MM27835830
Job Description
Position: VP of Content and Marketing
Location: New York, NY (midtown)
Core Responsibilities:
- Grow and develop brand market share
- Develop and implement a marketing plan to achieve Company goals and objectives
- Build and execute a 360-degree marketing strategy to drive brand awareness
- Development and implementation of business and brand strategies for product launches promotions, communications, and public relations
- Assist in refining customer segmentations through research and analysis
- Analyze, refine, and improve campaigns to ensure programs deliver strong return for the brand
- Manage marketing budget to drive increased efficiency
- Drive creative to ensure implementation is aligned with strategic objectives
- Stay current on apparel and fashion industry marketing and social media news, constantly testing new ideas and platforms
- Develop and manage company’s marketing calendar: plan marketing activities, new product launches, content, and promotions
Develop brand stories and strategies
- Deliver ideas and concepts that set us apart from competitors
- Research current market trends and predict future ones to ensure we are ahead of the game and evolving on brand
- Produce compelling content that aligns with brand standards while understanding the strategic objective behind the work
- Ensure brand consistency in copy through tone and voice for all content needs
Collaborate with creative teams
- To successfully translate a brand’s strategy / story into marketing collateral, this person needs to successfully collaborate with creative teams (marketing, web, graphic designers, social).
- Create brand stories that tell customers about a product or service —> work with creative team to execute vision in different silos
- This person directs, oversees, and signs off on creative elements to ensure that materials are in line with the current brand strategy
- Assist with naming campaigns, products, colors
Write Copy and Brand strategy documents
- In charge of writing copy for campaigns, email, Instagram, to ensure brand voice is cohesive and there is an overarching story
- Write, proofread, and edit copy at various stages of the writing process and in response to requests and feedback from stakeholders while ensuring editorial standards are met
- Present copy strategy and concepts to leadership
- Deliver high-quality taglines, messaging, and content across products, channels, and markets
- Create processes and mechanisms to ensure efficiency and scale content creation
Social Media
- Own the planning and execution of all social campaigns to deliver our brands messages through compelling content and storytelling
- Think strategically and creatively on how best to utilize our social media channels and those of our brand partners
- Define and build an engaged local community via influencer marketing
- Manage local content production and photoshoots
- Analyze relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns
- Be the brand and consumer guardian, maintaining an in-depth knowledge of the trends, topics, places, and people who are impacting our target consumer
PR:
- Manage partnership with PR firm for North America, and oversee the development of editor, stylist and celebrity relationships, gifting, seasonal press kits creation, and outreach
- Spearhead product launches: develop strategies, events, outreach
- Cause related association: identify strategic causes and determine all tie-ins, associations, and activations
- Analyze ROI and engagement of influencers to measure campaign effectiveness and refine programs
- Review and approve all macro partnerships and thoroughly vet new candidates for brand campaigns
Retail
- Work closely with the Sales Department to execute retail marketing programs including but not limited to: CRM, promotions, sampling, education, direct mail, and events
- Analyze ROI of retailer campaigns and initiatives and make recommendations to optimize product mix, price, and promotion
- Lead creative development for in-store visual merchandising and retailer e-commerce assets
Salary: $180K-$210K
Meet Your Recruiter
Nicole Rossetti
Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.