Emerging Blue, Inc.
http://www.emergingblue.com
http://www.emergingblue.com
true
Madison Day
VP of Wholesale
New Orleans, LA 70130 US
Posted: 07/25/2023
2023-07-25
2023-11-01
Employment Type:
Permanent
Job Category: Sales
Job Number: MD92591075
Job Description
VP of Wholesale
Our client is seeking smart, creative, and experienced individuals to join our talented team! Key attributes and qualities we are looking for in candidates for all open roles include an entrepreneurial spirit, innovative and solution-oriented, adaptable and resilient, best-practices methodology, team-oriented with a lean-in attitude, highest standards for execution, and a high level of accountability.
We are currently searching for a high-performing VP of Wholesale Sales to optimize brand and revenue growth throughout all respective wholesale distribution channels domestically and internationally. The VP will develop and drive the wholesale strategy, concentrating on retention and growth of existing accounts through the evolution and marketing of our loyalty program expanding distribution and creating and activating a robust Resorts program. This unique role will enable a creative and results-oriented leader eyewear expert the opportunity to capitalize on our strength in Sun and play a key role in developing our Optical category, a strategic initiative that will fuel our continued success. As a sales leader, the VP will act as a brand ambassador, representing our brand by delivering world-class customer experiences reflective of our spirit of hospitality and creativity, consistently achieving sales & profitability goals, operational objectives, merchandising standards and developing a highly successful team that will be motivated to grow, contribute and advance with our brand.
Key responsibilities include:
Sales Strategy & Leadership
- Establish multi-year growth strategies across all eyewear categories and partners including independent retailers, independent opticians and optometrists, specialty chains, department store, and marketplace accounts.
- Develop and maintain a twelve-month rolling budget of revenue and expenses that syncs with company objectives
- Establish optimum sales territory allocation and evolution as markets mature and evolve
- Manage rep structure including management of both independent and employed sales reps including working with finance on appropriate commission and compensation structure
- Responsible for evolving specialty and independent sales models and account support structure
- Establish relationships directly with key accounts and top independent retail partners to best understand their needs and support the sales team
- Build and secure a pipeline of new business development opportunities including accounts and programs that drive expansion including new distribution partners, partnerships, and other opportunities
- Lead development of our wholesale loyalty program to incentivize, recognize, and reward top accounts
- Provide analysis and reporting including but not limited to outreach, sales initiation inbound sales orders, closing sales, reorders and account satisfaction
Sales Operations
- Establish and manage wholesale operations calendar, including key market dates, trade-shows, sell-in periods, and regular business reviews with key accounts
- Provide recommendations for wholesale pricing and business terms that drive profitable growth
- Ensure B2B platform (NuOrder) is executed at a high level in brand and product presentation and optimized to support new account acquisition and provides an efficient ordering process and a complete self-service customer experience
- Standardize weekly, monthly, and quarterly sales reports with meaningful insights from the department and presenting clear plans to recoup budget variances when applicable
Cross-functional Collaboration
- Collaborate across all departments to ensure desired outcomes are achieved
- Pursue continuous improvement of wholesale operations ensuring proactive support of future revenue goals
- Partner with VP Brand Marketing to develop programs that support acquisition of new accounts and support sell-through and reorder with existing accounts; foster brand alignment through establishing and implementing POP and marketing activities that ensure our high brand standards are maintained throughout the channel
- Enhance partnership with Operations and Customer Service team to establish standards for wholesale customers and support for sales team
- Work with Director of Planning to optimize inventory ordering and allocation
Qualifications:
- Minimum 10-12+ years of prior experience in a similar leadership role with P&L accountability
- Track record of delivering continuous growth within the eyewear industry in the North American market
- Reputation for nurturing relationships with eyewear selling accounts of all types and sizes with an established industry network of past and current relationships with buyers, former partners and colleagues
- Proven history for developing and ensuring the success of independent and/or in-house eyewear sales reps through hiring and effective sales management
- Solid understanding of financials including industry pricing, gross margins, and operational accounting
- Demonstrable expertise of the eyewear industry past, present, and future
- Proven ability to establish and drive sales processes from pipeline management to acquisition of new accounts
- Experience in leading wholesale outreach through trade marketing, trade shows, and events
- Demonstrated history of positioning product against competition, and winning
- BA/BS degree preferred
- Proficiency in analyzing sales and presenting executive summaries of channel performance with identification of risks and opportunities
- Existing peer network advocating for our brand to hire you
Meet Your Recruiter
Madison Day
Recruiter
Madison has experience in many sectors of the apparel industry. From retail to production she has seen it all and is well versed in the luxury market. Always ready for a new task, she is driven, focused and hard-working.