Emerging Blue, Inc.
http://www.emergingblue.com
http://www.emergingblue.com
true
Director of e-Commerce
Posted: 06/12/2025
2025-06-12
2025-08-09
Employment Type:
Permanent
Job Category: Web
Job Number: MM350934612
Job Description
Director of e-Commerce
On-site, Austin, TX | Full-Time
On-site, Austin, TX | Full-Time
Our client is seeking to hire an experienced Director of e-Commerce to help grow their DTC e-commerce store. Although the brand has been in business for nearly 15 years and has grown in many ways, they still embody the spirit of a start-up and a founder-driven, family company.
Our client is a closely held brand dedicated to creating quality apparel for their loyal customers while maintaining a uniquely positive employee culture. It is extremely important to them that they partner with the right leader to help oversee this next step of the company’s growth.
Key Responsibilities
Digital Strategy, Performance Marketing, and Revenue Growth
- Develop and execute an integrated and data-driven e-commerce strategy aligned with revenue goals, product launches, and brand positioning to increase traffic, optimize conversion rate, and increase average order value.
- Implement and manage performance marketing campaigns (email, paid media, SEO, social, affiliates, influencers, etc.) to drive site traffic and sales, supporting both customer acquisition and retention efforts.
- Ensure branding, storytelling, and content on the DTC channel align with overall brand guidelines, working in collaboration with the marketing department.
- Work collaboratively with the marketing department to determine appropriate budget mix on brand vs. performance digital ad spend.
Website and Digital Customer Experience
- Manage the company’s website to ensure a seamless, visually appealing, and high-performing user experience consistent with branding strategy.
- Oversee and optimize the DTC tech stack, ensuring seamless integration of Shopify, related integrations, EDI, analytics tools, and any other third-party solutions, including recommendation and implementation of new tools.
- Analyze website performance and implement data-driven improvements to optimize layout, functionality, conversion rates, and the overall customer journey.
- Manage all website products from creation to launch, as well as ongoing maintenance of all site pages. Ensure accurate product photographs, descriptions, swatches, and tags are always in place.
- Collaborate with internal and external teams to be at the forefront of any issues or changes regarding the website.
- Ensure website compliance with all applicable privacy and/or accessibility requirements.
Analytics and Optimization
- Oversee reporting and analysis of eCommerce and performance marketing KPIs including CPA, ROAS, LTV, monthly, and campaign-based performance.
- Regularly analyze site and channel performance metrics to identify areas of opportunity and create actionable strategies to report to senior leadership.
- Implement site enhancements and data-driven strategies to improve user experience and increase sales.
- Optimize CRO (conversion rate optimization), personalization, and retention strategies.
Cross-Departmental Collaboration
- Partner with planning, marketing, operations, wholesale, and customer service teams to ensure seamless execution of campaigns, promotions, and product launches.
- Collaborate with the creative team to develop compelling website visuals, banners, and merchandising assets.
- Work closely with operations and planning teams to ensure seamless inventory management and sell-through, including preseason objectives and appropriate inventory buys to support selling initiatives.
- Create and manage the eCommerce budget in collaboration with accounting/finance, planning, and marketing teams, ensuring efficient allocation of resources to initiatives that drive ROI.
Qualifications
- Bachelor’s degree in marketing, business, or related field; MBA a plus.
- 8+ years of progressive e-commerce and digital marketing experience, including 3+ years in a leadership role.
- Proven success managing a DTC e-commerce business within a consumer goods or apparel brand.
- Strong understanding of e-commerce platforms (Shopify Plus, Envoy, & NetSuite preferred), digital marketing tools (e.g., Klaviyo, Meta, Google Ads), and web analytics.
- Highly analytical, with strong financial acumen and decision-making skills.
- Passion for the outdoors and a deep understanding of the outdoor consumer market.
Preferred Attributes
- Entrepreneurial mindset with hands-on execution capability.
- Experience scaling e-commerce within a growth-oriented brand.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Familiarity with inventory, fulfillment, and order management systems.
Meet Your Recruiter
Nicole Rossetti
Nicole’s background lies heavily in eCommerce and recruiting in various industries. She has always been drawn back to recruiting because of her natural ability to connect with others. For Nicole, finding the right match is immensely rewarding and what motivates her to continue building strong connections.
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